E-Trade Financial Corporation (E*TRADE) is a financial services company based in New York City, United States.
It is a holding company, the major business of which is an online discount stock brokerage service for self-directed investors. Investors can buy and sell securities such as stocks, bonds, options, mutual funds, and exchange-traded funds via electronic trading platforms or by phone via E-Trade Mobile Pro.
The company also offers banking and lending products such as checking and savings accounts, money market accounts, certificdates of deposit, and credit cards.
William A. Porter, Jr., an MIT Sloan Fellow, founded E*TRADE Securities, Incorporated in 1992.